Gambling affiliate Bojoko is looking to strengthen its reach in the UK by launching its first bingo offering.
Bojoko Bingo comes after the affiliate took its Bojoko Sports Betting product live in the UK last year.
The latest launch offers advice and education for players looking to learn more about the game and play on a number of different brands.
Bojoko Bingo also offers tools for players to cut down their choice of bingo providers through a range of criteria.
Bojoko’s Joonas Karhu said the success of the affiliate’s sports betting product “encouraged us to look into other verticals,” with bingo a “natural choice.”
He added that the launch “does come with challenges,” which were “mostly around code and recruiting the right people.”
