Betsson has strengthened its presence in Colombia with the official opening of its new operations hub in the capital, Bogota, last week, from where it will lead its expansion into South America.
The main targets for the group are Colombia itself, but also neighbouring Peru and then Mexico, Brazil, Argentina and Chile.
The CEO Jesper Svenson attended the formal opening last week and said: “Latin America is a special region for us. I am confident that with the talent present in the company, we will continue our growth in the region.”
Betsson is the driving seat in the region, having built on a presence that began there four years ago. It has also invested heavily, acquiring ColBet in Colombia, Inkabet in Peru and Suaposta, the racebook in Brazil. It has forged partnerships with Big Bola Casinos in Mexico and Colo Colo FEC in Chile.
