International online gaming brand Bodog has announced that it will be a master sponsor of the Copa do Brasil in a seven-figure dollar deal.

Bodog

The competition is the most significant football competition in the region – similar to FA Cup in the UK. Bodog already has a long history of major sponsorships in Europe with English Premier League clubs like Arsenal and West Bromwich Albion but this is their its Brazilian soccer-based marketing venture.

Spokesman for the Bodog brand, Ed Pownall, said: “There’s no doubt that the Brazilian market is the ‘next big thing’ in our industry and we wanted to launch our brand into the region with a really big splash and quickly identified the Copa do Brasil as the perfect vehicle.”