Bodog Europe has selected Unica's campaign management solution to deliver more personalised and relevant communications.
Rapid growth of the recently launched Bodog Europe has meant that the organisation needs an advanced marketing solution, which is where Unica comes in.
Kris Marshall, head of business intelligence at Bodog Europe,commented: "As we further develop our European marketing roadmap, Unica enables us to expand relationships with existing users as well as acquire new ones."
Chris Manton Jones, senior vice president of worldwide sales and international general manager at Unica added: "We offer gaming and entertainment companies a skill set and expertise."
