Testing and compliance specialists BMM Testlabs has appointed Adrianna Samuels as vice president of digital business development.
Robert Reyes, senior vice president, strategic accounts for BMM, said: “Adrianna’s impressive background in the digital segments will enable BMM to grow our partnerships in sports betting and igaming. Her role will focus on providing operators and regulators best-in-class guidance and solutions for market expansion, compliance, geolocation, and cybersecurity. Adrianna will also build and maintain strong business relationships with new and existing clients.”
Samuels added: “I am excited to join the BMM team at such an exciting time in the company’s growth journey. Sports betting and igaming operators are in a competitive and complex environment that require strong partnerships with knowledgeable and well-versed partners like BMM, who are equipped with a suite of solutions to ensure client success.”
Samuels brings experience in sportsbook, online gaming, business development, risk, fraud, operations, and regulatory compliance to BMM. She has extensive experience consulting to sports betting operators and previously served as chief business development officer at PlayUp.
