B2B marketing platform provider BlueRibbon Software has entered into a strategic partnership with Pariplay.
Building on its reputation as a content aggregator, Pariplay will use the BlueRibbon Player Engagement Platform on top of its Fusion content aggregation platform.
This addition allows partner operators working with Pariplay the ability to create bespoke, content-agnostic jackpots across global regulated markets. This move is set to boost the user experience for Pariplay’s players, as it adds a new level of excitement and anticipation during game play while ensuring a sustainable competitive edge for its operators.
Packaged in a seamless overlay, the BlueRibbon Player Engagement Platform enhances player loyalty and brand differentiation, giving Pariplay operators the capability to create bespoke player solutions tailor-made to their objectives.
Amir Askarov, co-founder and CEO of BlueRibbon, said: “Pariplay is one of the leading gaming solution providers in the industry and we at BlueRibbon are excited to partner with such an industry innovator.
“Our unique player engagement platform will furnish Pariplay and its operators with the tools to create and control intuitive gaming experiences, bettering their play and player engagement.”
Adrian Bailey, managing director of Pariplay, said: “The collaboration with BlueRibbon is a perfect match for our Fusion platform proposition, which is designed to provide operators with more than just games, but value-added back-office tools that improve player acquisition and retention.”
