Slots developer Blueprint Gaming has produced a new range of marketing and promotional tools for its range of games.
Designed to support operator promotional activities and bring exciting new gaming experiences for players, the tools allow for extensive customer and consumer research and are flexible to allow operators to use them at any stage of the player lifecycle, offering new opportunities to attract new customers, retain existing players and increase dwell time.
Complementing Blueprint’s existing range of tools including Free Spins and Win Spins, the new features include an Award Game, which is closely linked to Blueprint’s hugely Jackpot King series of games; a Leaderboard feature with a twist, which appeals to all levels of play; a powerful in-game messaging tool; and a series of game lobbies to allow improved mobile player journeys.
The range of new marketing features will be overseen by Alex Naspe, head of promotions and marketing Tools, who joins Blueprint Gaming following a career holding senior positions at Genting and Rank Interactive.
Naspe said: “I’m delighted to have joined Blueprint Gaming and am excited to be helping the team with the continued development of its industry leading games portfolio, as well as bring innovative new marketing and promotional tools to enhance the player experience.
“Coming from the operator side of the industry means the input I can impart will ensure Blueprint’s tools continue to be developed with the operator and players at the heart of the experience.”
