Betting and Gaming Council CEO Michael Dugher has called on the UK government to ensure social media companies limit marketing seen by young people and problem gamblers.
Dugher wrote to Culture Secretary Lucy Frazer, noting that social media platforms have previously given people the option to opt out of receiving betting and gaming advertising.
However, he touched on a proposed ‘marketing suppression scheme’ the BGC says is wanted by the industry, which it says would stop 300,000 people registered on GAMSTOP from receiving social media marketing.
Dugher said: “This is impossible to achieve without the cooperation of the social media platforms themselves.
“This is a sensible solution, which BGC members are keen on implementing, but we cannot do so without the cooperation of social media platforms.
“I would urge you to help on this matter by calling on social media platforms to finally cooperate with the BGC and make the relevant functionality available, so we can help protect the most vulnerable.”
