The Generali Open is the latest tennis tournament to partner with globally recognised online betting and gaming brand Betway.
The tournament takes place in Kitzbühel, nestled in the Alps in the Tyrol region of Austria, with tennis being played between July 24 and 31. Betway’s prominent branding will be seen both digitally and courtside at one of the ATP’s most picturesque venues.
This announcement follows Betway’s partnerships with a number of famed tennis tournaments including the Miami Open, Madrid Open and Sweden’s Nordea Open. These partnerships continue to showcase the brand as a leading supporter of global tennis.
Anthony Werkman, Betway CEO, said: “We’re proud to be the official betting partner of the Generali Open. We’re excited to see the Betway brand at one of the most picturesque venues on the ATP tour.”
Markus Bodner and Herbert Günther, organisers of the Generali Open Kitzbühel, said: “We warmly welcome Betway as a new premium sponsor of the Generali Open and look forward to a long and successful partnership at our traditional tournament in Kitzbühel.”