The first sponsorship in cricket by Betway brings the operator into branding all of the West Indies international home series matches next season.
The deal to become the official betting partner of Cricket West Indies was announced yesterday. The deal will also see Betway branding on the CWI website and across its social media channels until the end of the 2019 season.
Dominic Warne, CWI’s commercial and marketing director, commented: “This new partnership will enable further investment in our cricket programmes at every level, including the education of professional cricketers as they build their careers at home in the Caribbean and on the global stage.”
Betway has recently agreed deals on shirt sponsorships for Spanish La Liga teams Levante, Deportivo Alaves and Leganes.
