Leading global online gambling operator BetVictor has announced its partnership with information and insights company TransUnion, demonstrating its continued commitment to safer gambling.
The key benefit of the partnership is BetVictor’s implementation of TransUnion’s ground-breaking Affordability Solution for Gaming.
This unrivalled, market-leading technology utilises TransUnion’s affordability expertise, individual level financial data and socio-demographic data that can provide BetVictor with a much more holistic and accurate view of their customers' affordability levels.
It further cements BetVictor’s commitment to protecting their players from gambling related harm.
BetVictor's chief legal and compliance officer Rob Smith said: "BetVictor’s vision is to add excitement to sports and casino by providing a safe environment to enjoy gambling responsibly.
"We are serious about keeping the customer safer and integrating TransUnion's tool is a further data source that can help us understand our customers and build a more accurate customer profile, especially when it comes to a customer’s affordability."
