Betting Promotion has revealed that it is to deliver new sports markets to betting firm Samvo.
The agreement sees Betting Promotion provide a range of markets for sport outside of Samvo’s current area of expertise.
Speaking from EiG in Barcelona, Spain, Betting Promotion CMO Richard Hogg welcomed the move, adding that the agreement highlights the ambitions of the business to provide clients with products and services tailored to their customers’ needs.
The head of sportsbook for Samvo, Jesper Jensen, said that the flexibility in Betting Promotion’s offering, coupled with its expertise in creating markets and risk management, was key in its selection as a Samvo supplier.
