Better Collective, a developer of digital platforms for bookmaker information, igaming communities and betting tips, is joining forces with The Daily Telegraph to bring commercial sports betting and casino content to the UK market.

The deal is for the delivery of services across non-editorial products including igaming. The commercial content partnership includes Better Collective delivering its innovative technology and content for sports betting and casino to educate and empower the UK audience of online bettors and help them navigate in a market of rapid growth.

The UK constitutes the largest online betting market in the world and is projected to grow fast in coming years. From October 2017 to September 2018, online gambling had a gross gaming yield of £5.6bn and a market share of almost 40 per cent of the total UK gambling spend. The UK market is already a key market for Better Collective, with long-standing relationships with most of the UK operators.