Better Collective, the developer of digital platforms for bookmaker information, igaming communities and betting tips, has strengthened its foothold in the Nordic region with the acquisition of Finnish affiliate Premium Administration OU in a seven-figure deal.
The deal is in line with Better Collective’s strategy of expanding its European presence, also bringing activities in Finland up to the level of interests in other Nordic markets.
Founded in 2014, Premium Administration OU, a casino and sports betting affiliate, was identified as a target for acquisition due to their unique and high-quality local content, with a strong marketing profile and user first approach.
As part of the asset deal, several sites such as kasinosankarit.com and vastaveto.com were secured and the sites will work alongside Better Collective’s established Finnish arm.
Jesper Søgaard, CEO and co-founder at Better Collective, said: “After eight successful acquisitions in 2017, Premium Administration OU marks our first acquisition of 2018. This is a prime example of how we are using our long term M&A strategy to help us to further strengthen our position on the top of the igaming European affiliate market.
“Thanks to Premium OU’s presence in Finland, Better Collective is able to further establish and grow our strength in the Nordic region.”
Mikk Maal, partner at Premium Administration OU, said: “We are so proud with what we’ve created in the past, but at same time we are also excited to see what could happen in our upcoming years with Better Collective.
“With their resources and know-how, the future looks brighter than what we could have hoped for.”
