Betsson.sport has launched its Italian platform, headed by Italian football star and ambassador Francesco Totti.

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Also newly launched is the Betsson Sport Club initiative, which invites teams to join to “gain visibility and support alongside other participating teams.” Clubs from both prominent and lesser-known leagues are invited to join.

“I am thrilled to be part of this project, which aligns perfectly with my daily commitment to sharing my passion for sports,” said Francesco Totti. “Betsson.sport presents a wonderful opportunity to unite various sports clubs and helping them to realise their full potential.”

Ronni Hartvig, chief commercial officer of Betsson Group, stated: “Italy holds significant importance for Betsson, and we are delighted to partner with Francesco Totti, a figure synonymous with excellence in Italian football.

“We think his story and experiences will help us make the Betsson Sports Club even better, promoting our values of fair play, inclusion, and passion.”