Betsson Group has agreed a sports sponsorship deal with professional padel tour Premier Padel.
The operator group will provide the Qatar Airways Premier Padel Tour with a range of padel odds as part of a multi-year deal as its official betting partner.
Betsson will also provide new content and around the tour’s top players alongside ticketing and VIP experiences during Premier Padel tournaments.
Betsson has been actively involved in padel for several years through several partnerships, ambassadorships and sponsorship of FIP tournaments.
The company also launched the Betsson Padel Tour, which sought to raise the profile of the sport.
However, Betsson’s chief commercial officer Ronni Hartvig said the company is taking its interest in padel “a step further” by sponsoring “the biggest tournament out there.”
Rob Mitchell, commercial director at Premier Padel, said: “This is an exciting time for Premier Padel, and we are continually looking at ways to grow the sport globally and make it more appealing and engaging for fans both on and off the court.
“Our new partnership with Betsson will bring a new audience to Premier Padel tournaments and fans will experience new player information and in-tournament insights.”
