In its bid to continue creating the best content within the gaming industry in Sweden, Betsson has signed up football star Pontus Wernbloom as its new brand ambassador.
Wernbloom, who recently ended his career, will be part of Betsson’s continued investment in football and Swedish sports. Betsson already collaborates with Christian “Fimpen” Eklund for hockey and Jonas Björkman for tennis and padel.
Pontus Wernbloom, who chose to end his career at IFK Gothenburg in 2021, also played at Dutch AZ Alkmaar, Russian CSKA Moscow and PAOK in Greece.
Now a new job awaits him as a partner with Betsson, where he will, among other things, be part of the company’s activation around football and several other sport-related initiatives and productions.
“This will be my first real job ever," he said. "The dream would be to do the same fun things that Betsson did with Fimpens Resa but for football. But I do not want to reveal exactly what we will be doing together. I am now really excited to start talking football instead of playing."
“We have, for a long time, been looking for a football player with a big heart and humour," says Robin Olenius, PR manager at Betsson..
"We wanted someone who fits in well with our other ambassadors and is committed to everything we do. Football is undeniably the biggest betting sport and together with Wernbloom we will continue to create the industry's best content.”
