Betsson has begun operating in Belarus, initially offering casino, sportsbook and poker under its Europebet brand.
Europebet.by is the first brand to offer poker in the Belarusian market. Several gaming providers are already on board and a wider portfolio of games by other suppliers will be added shortly. A live casino offering will also be introduced in the coming weeks.
The company has also opened an office in Minsk, which is responsible for customer service, administrative and operational activities.
Pontus Lindwall, CEO of Betsson, said: “Building on the success of Europebet in Georgia, the expansion into nearby Belarus is a natural step in our business growth strategy. We started looking into this market back in 2019 and have been preparing for this expansion ever since. As an operator, we will be introducing a high-quality and entertaining product, an excellent customer experience, innovative technology as well as providing multiple job opportunities through our new office in Minsk.”
