Betsson Business Solutions has signed a three-year B2B contract with Arsenal Football Club.
Betsson, which completed the acquisition of Betsafe in June, becomes the club’s official betting partner, providing betting services both online and in-stadia for Arsenal fans through a newly created brand, GunnersGaming by Betsson. It will provide and operate a complete gaming solution including casino, poker, sportsbook and other games.
"Through designing a range of gaming products specifically for Arsenal fans, we intend to offer our supporters a valuable and unique experience that we hope will have no rival to our supporters," commented Vinai Venkatesham, Arsenal’s head of global partnerships.
Magnus Silfverberg, Betsson CEO and president, added: "This is also a good opportunity for Betsson to gain a part of the regulated UK market."
