Leading global operator Betsson has extended its long-standing relationship with Yggdrasil to join its rapidly growing YG Masters programme.
Joining Masters will enable Betsson to access, create and distribute gaming content using Yggdrasil’s revolutionary GATI technology. The new agreement is a significant milestone for Yggdrasil’s YG Masters initiative as it marks the first time an existing operating partner has joined the programme.
For Betsson, the opportunity is to create new content, based on its experience as a successful operator, and have that content distributed via the extensive Yggdrasil network. GATI is the technology facilitator for the enhanced partnership and will accelerate value creation and global distribution.
GATI is a preconfigured, regulation-ready development toolkit that enables studios and game developers to apply standardised technology to develop and distribute games anywhere in the world. This means YG Masters partners can source, build, and distribute content on a global basis to maximise revenue.
Yggdrasil provides the single standardised interface and significant reach. Masters’ partners integrated to GATI get access to the long-established Yggdrasil operator network plus the fast-growing YG Franchise network. Masters in tandem with GATI is a brand new approach to game aggregation. Development and distribution of new games is much quicker and far less complicated than traditional models.
Betsson is one of Europe’s leading sports betting and gaming brands with more than five decades in the gaming industry and multiple brands across a range of markets.
