Betsoft Gaming has signed a strategic content agreement with multinational business River iGaming.
The agreement covers every Betsoft slot game accredited for the regulated markets in which River operates – including all marquee titles from the Slots3 series.
“River has very quickly carved out a unique position in the igaming industry, with a new vision for a comprehensive player journey where every touchpoint is managed under a single roof, and the value of every player is maximised,” said Annamaria Anastasi, marketing director at Betsoft. “One of the cornerstones of this vision is, of course, to provide value to the player in return. This requires the operator portion of River’s business to be able to offer the best slot games the market already has to offer, with a reliable stream of innovative new content being added over time.
Ismael Diagne, chief operating officer at River, said: “Our goal is to provide an incredible gaming experience by running in the opposite direction to the competition: prioritising the quality of the player experience over the rate of player acquisition. We have already been able to secure the right investment and acquire the right innovative technologies to pursue that vision, so the final piece of the puzzle was identifying the right content partner to ensure that our players have access to the finest games available today, and that we have a way of adding tomorrow’s best content to our portfolio quickly and easily."
