Betsoft Gaming has reinforced its presence in the Latam market through its latest signing with Colombia-based operator Yajuego.


The Colombia-specific deal sees Yajuego gain full access to Betsoft’s diverse and comprehensive games portfolio.

Betsoft Gaming is a significant partner for both emerging and established platforms to attract and retain demanding and increasingly sophisticated audiences. Furthermore, Betsoft has successfully completed two ISMS audits this year, allowing it to operate in Colombia and Spain.

Headquartered in Bogota and licensed by Coljuegos, Yajuego is a key operator in Colombia, where Betsoft already has a strong brand presence. Yajuego offers live betting, sports and casino games across the country and with its technology centre located in Europe, prides itself on security, ease of access and simplicity of use of its platform.

Anna Mackney, sales executive at Betsoft Gaming, said: “Betsoft Gaming is a highly regulated company so partnering with like-minded businesses is a key part of our global strategy. Yajuego also brings both energy and experience to the table in a rapidly growing market and we are delighted to be part of their long-term success.”