Betradar has launched its Live Channel products with Nigerian bookmaker 1960Bet.
1960Bet will introduce Live Channel Retail in 5,000 stores by using a local satellite distribution provider and will implement the Live Channel Online on its sports betting website 1960bet.ng.
“We at 1960Bet have had a strong and trusting relationship with Betradar since we launched in 2012, and the quality of their services have gone a long way in driving the growth of 1960Bet,” said Dotun Ajegbile, CEO of 1960Bet.
Sportradar’s sales director for the African region, Gregory Parsons, added: “We are very pleased to see the Betradar Live Channel make its first entry into the Nigerian market with 1960Bet.
“We expect live betting to begin to gather significantly more traction in Africa in the very near future, particularly in Nigeria. 1960Bet will be looking to capitalise on this great opportunity by leveraging local satellite distribution technology to make rapid and significant in-roads into the market.”
