Sportradar will provide operator BetMGM access to NBA-focused data through a new collaboration.
The jointly-owned MGM Resorts International and Entain operator will leverage NBA optical tracking data, which is provided through Sportradar’s deal with the NBA.
BetMGM will subsequently be able to bolster its prop markets and same-game parlay portfolio, as well as its in-play betting markets.
BetMGM’s chief product officer Jarrod Schwarz said Sportradar has enabled it to “enhance our product offerings” since their partnership began in 2018, adding that the operator looks forward to “leveraging this data for years to come.”
Eduard Blonk, chief commercial officer at Sportradar, said: “We’re pleased our value-add products and services will unlock the potential of NBA optical tracking data for BetMGM, while supporting the return-on-investment of our partnership with the NBA.”
