BetMGM has announced the signing of retired US soccer star Tim Howard as a celebrity brand ambassador.
Howard's addition to the BetMGM team launches a series of free-to-play games and promotions, among other activations, that the sports betting leader is planning in conjunction with the upcoming 2022 World Cup.
"America's excitement for soccer is at a fever pitch and I can't wait to take it to the next level with BetMGM, offering new ways for fans to get engaged in the game," said Howard.
"BetMGM is at the forefront of the sports betting industry and I'm proud to be part of the team ahead of the greatest tournament in all of sports."
Matt Prevost, chief revenue officer at BetMGM, said: "Tim Howard's performances on the pitch thrilled a generation of US soccer fans. With Tim's support, we will bring a similar level of excitement to our customers through various games and interactive opportunities."
Howard was a mainstay of the US men's national team, holding the record for most saves by a US goalkeeper in a World Cup game.
Howard will engage with BetMGM players and MGM Rewards members through public and private events, both virtual and in-person. He also will appear in BetMGM social media content and make guest appearances on nationwide radio and television programsme.
BetMGM's promotions for the tournament will be available in Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Louisiana, Michigan, New Jersey, New York, Pennsylvania, Tennessee, Virginia, West Virginia, Wyoming and Ontario, Canada.
