The National Football League has concluded a deal with BetMGM to be the official sportsbook partner in Canada.

MGM

BetMGM was among the first operators to go live in the new Ontario jurisdiction in April of this year.

BetMGM now has the rights to use official NFL marks in Canada and advertise on NFL-operated digital platforms throughout the region.

BetMGM has an agreement with the NFL in the US already.