BetMGM has become the first sports betting partner of the Boston Red Sox, ahead of Massachusetts’ mobile sports wagering launch on Friday.
The operator’s signage will feature at the baseball team’s Fenway Park stadium, while BetMGM will also have a suite to offer fan experiences including batting practice.
Co-branded content will also be integrated across BetMGM and the Red Sox’s social platforms.
Troup Parkinson, exective vice president, partnerships at Boston Red Sox, said the deal comes amid a “new era of professional sports betting” in the Bay State.
MGM Resorts, which jointly owns BetMGM alongside Entain, already has a multi-year partnership with the Red Sox.
