BetMGM has confirmed rumours of a strategic partnership with X, formerly Twitter, to become the social media platform’s exclusive live odds sports betting partner.
The pioneering move will integrate BetMGM's odds and branding into X, with each game linking to BetMGM's website and app.
"X is the centre of the sports world's conversation 24 hours a day, seven days a week," said BetMGM CEO Adam Greenblatt. "Being directly accessible within that forum is an unprecedented opportunity to expand our reach to a passionate and engaged audience. We look forward to adding intel and content that enhances the platform's interaction around sports."
X CEO Linda Yaccarino said: "Sports never sleep on X and now with our strategic partnership with BetMGM, fans are practically in the front row. We're bringing sports fans on X even closer to the action so they can cheer, and now bet, on their favourite teams."
