BetKing, the KingMakers’ betting brand, has launched with CasinoEngine.
The deal will give players in Nigeria access to the casino content library supplied by EveryMatrix’s igaming platform.
EveryMatrix said it is aiming to “grow BetKing into a world-class, multi-vertical, digital entertainment experience.”
BetKing will also integrate JackpotEngine and BonusEngine for jackpot customisation and a variety of player reward and bonus management features.
Stian Enger, head of CasinoEngine at EveryMatrix, said the company is looking to “accelerate” BetKing’s casino growth in the months and years to come.
Lauren Holder, head of gaming at KingMakers, said the “opportunities are endless,” with the Nigerian and wider African igaming market holding “huge promise.”