Betinvest is preparing to debut its iFrame in Macau, complete with significant changes designed specifically for operators in the region.
The company’s latest Sportsbook iFrame has already proved its power by reducing partners’ running costs by what it says is at least 80 per cent, and as a plug-and-play solution for businesses, the firm is confident it will be a big hit for esports and sportsbook providers in the region.
Betinvest’s VP of business development, Valentyn Kyrylenko, said: “Our iFrame is the most direct way to start a sports betting business in Asia.
“With iFrame technology and our new service, what really stands out is the ability to get started in sports betting quickly and easily, and at more or less no cost at all.
“We also decided to separate our Sportsbook service from our esports products. This way, clients whose main target is esports can opt to use only this service, or to use both if they so wish. We are confident that this will be in demand in Asia, where esports is the most-developed and best-loved in the world.”
Following the premier of its innovation at G2E Asia this konth, Kyrylenko is enthusiastic about the growing trends in China and Asia as the market experiences a positive shift in trust around sports betting and continued growth in mobile and esports.
He added: “The main trends we anticipate for the Asian market are as follows: further transition to mobile, continued growth of esports and a rise in the importance of casual and social gaming. There are currently 183 million mobile gamers in China, where interaction and socialising have started to become a part of the gaming experience, so it’s an exciting time to be expanding our footprint in this region.”
