Swedish operator Bethard has engaged Enteractive to complement its existing CRM services with Enteractive’s bespoke conversion and reactivation services.
Enteractive’s proprietary (re)activation cloud technology platform allows a fast and seamless integration of selected player databases, with native-speaking sales agents able to engage with players in each market with real-human one-to-one outreach by phone.
This personalised approach to CRM is a proven way to re-engage players from churned segments, with responsible gambling best practices included as a standard feature.
Frank Heinanen, managing director at Bethard, commented: “In order to maximise revenue, Bethard has partnered with Enteractive to re-engage audience segments which we’ve found respond better to the more personal approach offered by a two-way phone conversation.
“To optimise the lifetime player value for every segment of our player base, Enteractive will concentrate on those particular audience groups we've identified as being more receptive to such direct and one-on-one interaction.”
John Foster, head of B2B sales at Enteractive, added: “We're thrilled to collaborate with Bethard, whose sports betting and igaming brands are well-established across their markets. Bethard recognises the overlooked possibilities within inactive player accounts, and Enteractive possesses the perfect combination of technology and reactivation specialists to substantially boost active player revenues.”
