Betting operator Betfred is to enhance its sports betting product after agreeing a deal to take Metric Gaming’s golf service.
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Betfred customers will now be able to bet on hole-by-hole markets and 18-hole and 72-hole markets, all simultaneously. This move will ensure relevant betting content is available across the four days of activity of Majors, PGA and European Tour events.
Metric’s golf service gives operators access to price differentiation facilitated through custom margins, limits, odds ladders and margin curves. Operators can also tailor the product through a configurable event and market offering and bespoke place and dead heat terms.
Craig Reid, group trading director of Betfred, said: "We are always looking for new innovative products to help grow our portfolio of sports markets. The Metric golf product will differentiate Betfred from the marketplace offering our clients an exciting range of new fast moving in play markets. This week’s launch of the product could not be better timing as we ourselves launch sponsorship of the Betfred Masters."
