Betfred has launched Inspired’s Virtual Sports Betting content on its mobile website with customers now able to bet on Inspired’s Virtual Horses, Virtual Greyhounds and Virtual Football via their mobile handsets.
Betfred has offered Virtual Sports Betting to customers since 2001, upgrading to the bespoke platinum system in 2007, which gave the bookmaker more control over events.
Stuart Magowan, head of mobile products at Betfred, said: “We’re committed to providing our customers with more choice and entertainment wherever they are. Virtual Sports fans can now access the same high quality experience they get in-venue and online while on the go.”
Steve Rogers, managing director for Virtual Sports at Inspired Gaming Group, said: “The popularity of Virtual Sports keeps increasing and it’s a particularly valuable product when adverse weather disrupts the racing calendar, as it is in the UK at the moment.
“Operators can schedule more virtual events – across all platforms – to provide a full betting offer to their customers and assist in mitigating lost revenue from cancelled races,” said Rogers.
