Betfair has today announced the appointment of Peter Marcus as UK director.
Marcus, who begins at Betfair at the start of October, will manage and oversee the company’s UK-facing business including the Sports Exchange, Poker and Casino products, which together represent just over 50 per cent of Betfair’s current total revenue.
He is currently the group chief strategy officer at Betclic Everest Group where he oversaw the integration of the company’s assets; Betclic, Expekt and Everest. He was subsequently responsible for the strategic direction of the combined business, including coordination of its marketing and product approach across Europe and move to Gibraltar.
Prior to this, Marcus was COO for William Hill Online and has also worked at gaming groups Cryptologic and Fortune Lounge Group.
Marcus said: "The UK is the heart and soul of global sports betting and I want Betfair to continue to benefit from its market leadership position in this country."
