BETER is to become the official odds provider of BODEX, the recently-launched Bayes Esports platform.
BODEX is a marketplace that integrates odds from both general and specialised traders on a single platform.
The odds offered are also standardised based on their data format, market definitions and API, making them significantly easier to integrate for betting operators.
Gal Ehrlich, CEO at betting content and gaming solutions provider BETER, said: “Esports is one of our flagship products and our continued partnership with Bayes is a significant part of our strategic development which is to provide bettors with the best betting experience possible, creating a credible and trusted industry.
"We believe in the vision of BODEX. It will help to increase coverage of esports tournaments and will allow to develop market innovations for the next generation of customers.”
BETER’s esports general manager, Evgeniy Bekker, added that it is “vital” betting operators have access to reliable and trusted data and odds, with esports potentially becoming “one of the most lucrative verticals.”
Martin Dachselt, CEO and managing director of Bayes Esports, said: “Over the last two years, BETER has developed a world-class esports product, which is why we are happy to not only supply our official data to BETER, but also be supplied by BETER.
"BODEX is revolutionary for the sports and by forging strategic partnerships with companies such as BETER, we have created a very compelling solution for operators that will see the esports betting market reach its full potential.”
