BETER is adding basketball to its portfolio of betting and igaming content after signing a deal with the Asian Basketball League.
BETER will provide live streaming, data and odds for 66 basketball matches of each ABL tournament.
The tournaments take place in Bishkek, the capital of Kyrgyzstan and are organised in partnership with the Kyrgyz Republic's National Basketball Federation.
The ABL features eight teams that play three five-a-side games per day on weekdays. The tournament system consists of two round-robin stages and a play-off, where the first four teams fight for first place and the second four for fifth place.
Nikolay Vernidub, deputy general manager of BETER Sports, said: “Adding new disciplines to the BETER Sports product is a large part of our business development strategy. We already had a successful partnership with the Asian Basketball League in 2021 and now we are delighted to announce the launch of a new series of tournaments.
“Basketball is one of the most popular sports in the world and that's why we decided to add it to our sports portfolio, providing more options for players and increasing their engagement by enhancing the overall betting experience.
“It is also important to note that all the tournaments we provide are held under the BETER Integrity policy - in cooperation with sports federations and associations."
In total, one ABL tournament cycle includes 66 matches. Until the end of 2022, three preliminary tournaments are scheduled, with more than 160 games. ABL’s mission is to hold more than 10 tournaments per year and over 660 matches.
The games are streamed from multiple angles to make the viewing experience more engaging and immersive for bettors.
