BETER is expanding its Setka Cup platform to include badminton as well as table tennis.
Setka Cup will host one round-robin badminton tournament of 12 matches per day, with each tournament contested by five professional players.
Matches take place from Monday to Friday and will produce more than 260 events every month, with BETER’s operator partners being able to get the live streaming an odds for the sport discipline.
Maria Mashchenko, general manager of BETER Sports, said the launch of badminton coverage will coincide with the sport’s “huge potential for the betting market” and its status as “one of the most popular and played sports in the world.”
She added: “We believe BETER is perfectly placed to extend, develop and enhance the fast sports industry as a whole, having already established itself as the leading provider for table tennis and now we’re cementing that position by launching these badminton tournaments.”
