Kempton Park Racecourse is marking a new six-figure partnership with Betdaq by offering free admission to visitors every Wednesday in February.
The Irish-based betting exchange has agreed a one-year sponsorship deal to support midweek flat racing on Europe’s premier all-weather floodlit racetrack.
The first of 44 such fixtures is on January 26, with the partnership for the Betdaq Wednesday Winner Series lasting until January 25, 2012.
Following the four free admission Wednesdays in February for all visitors to the racecourse, Betdaq’s own account holders will receive complimentary entry to Wednesday night fixtures until next January.
The new arrangement with the racecourse also means that no fewer than 176 races will be sponsored by the company over the next year. The ground floor sports bar at Kempton Park will be named after the sponsor for the duration of the deal too.