BetConstruct has opened up its platform to third-party sportsbook suppliers.
The developer and provider of online and land-based betting and gaming solutions develops most of its products in-house, but also offers partners the alternatives developed by competitors as the company offers operators increased choice.
“In short, we don’t play God to our partners and let them decide what’s best for them,” said Vigen Badalyan, BetConstruct’s founder and CEO.
“However, there are some restrictions. Where success of the vertical depends on liquidity, we limit the offer to our own products. The exception until today was the sportsbook. Now, we are opening our platform to all sportsbooks. Just as we offer slots from Microgaming, NetEnt, Red Tiger Gaming and others along with our own content, we decided to offer sports betting products from our colleagues to our partners.”
Staying true to its philosophy of cooperation within the industry, BetConstruct believes that they will benefit from diversifying their sports betting offering as they benefited from diversification of their offer in all verticals.
