Social betting platform Betconnect has announced a partnership with US-based Prefinery.

A technology firm whose software builds pre-launch waiting lists, Prefinery has helped Betconnect attract soon-to-be users ahead of launch in January 2019.

Betconnect describes itself as “the first notable application of disruptive technology in the industry since Betfair in 2000”, as a new technology platform for the online gambling industry that aims to level the playing field between bookmakers, professional gamblers and punters. 

It connects professional gamblers who have been restricted or closed by traditional bookmakers, with a network of regular punters, in a shared betting experience.

Prefinery was chosen by betconnect due to its successful work with major brands across multiple industries, including Geckoboard, WP Engine and Atlassian.

Dan Schreiber, founder of Betconnect, said: “To ensure betconnect could launch with a healthy network of pros and punters, we needed to make sure our pre-launch waiting list software partner had experience and the flexibility to meet our ambition. “We’re thrilled with the software that Prefinery has produced. All of our needs have been fully met, helping us attract thousands of potential users and keep them up to date in the run-up to full launch. We can’t wait to launch the platform to the public and begin to empower the punters again.”