Sportsbook supplier BETBY has agreed a deal with Hero Gaming that will see the operator roll out BETBY’s complete solution across various key territories worldwide.

HG

Hero Gaming brands Simple Casino and Boom Casino will be adding BETBY’s innovative sportsbook solution in their portfolio.

The operator group will have access to BETBY’s end-to-end, AI-driven sportsbook solution, with markets on over 900,000 live events a year, as well as the provider’s pioneering Betby.Games range of esports titles, available round the clock.

BETBY’s partnership with Hero Gaming comes off the back of successful agreements with a number of emerging operators and will see the supplier gain significant traction in regulated markets as it looks to continue the rapid global expansion it has achieved since 2018.