Sports betting supplier Betby has been granted its supplier licence by the Malta Gaming Authority as it looks to expand in regulated jurisdictions worldwide.
The licence will allow Betby to supply its AI-driven sportsbook solution to operators within several European territories, offering a full end-to-end platform for partners.
With a flexible, fully customisable solution that can be tweaked to offer regionalised content based on geolocation settings and a full suite of marketing tools, including Betby’s UX-enhancing widgets, the supplier’s products offer what the company describes as a new sports betting experience.
Leonid Pertsovskiy, CEO at Betby, said: “Being awarded our MGA supplier licence is an important step for us as we continue to establish our presence as a leading sportsbook supplier.”
