Better Collective, the Danish developer of digital platforms for bookmaker information, igaming communities and betting tips, has unveiled its latest flagship product.

Betbehind

BetBehind is the first auto-betting platform that allows users to instantly back the best tipsters from the extensive community of international tipsters on bettingexpert.com.

BetBehind was created using certain innovations, not only from the sports betting world, but from elements used in the financial world of automatic trading. With this new approach as inspiration, it caters to a different kind of punter - not the ones who derive entertainment in the form of single bets on matches, but rather the punter who finds entertainment in watching their yields grow in a manner that can only be achieved through mass betting.

Users can now request access to BetBehind and start automatically backing tipsters and maximising their betting. The crux of automatic bet placement through BetBehind is the ability to follow tipsters like Carlooo, who since July has a positive yield of 17.7 per cent thanks to his approximately 1,400 tips - a difficult record to match if a user had to manually back every tip.

Although the concept of automatic betting is not entirely new, BetBehind uses new factors that help advance the product space. It also utilises bettingexpert.com’s performance algorithms, ensuring that the source data is as solid as possible. Jesper Søgaard, founder and CEO of Better Collective, said: “BetBehind serves as a complementary product to the rest of our flagship suite. The launch of it goes to show we’re continuing to think outside the box at Better Collective and we’re proud to present it in our portfolio.”