Sports betting operator Betano is now the main partner of FC Porto, the top Portuguese football club.
Betano is part of Kaizen Gaming and is a major sports betting and online gaming operator. The deal with FC Porto is a four-year one and will see the Betano logo on the jerseys of the players.
In 40 years, Betano is only the third main partner of the club, said Geoerge Deskalakis, CEO of Kaizen, pictured (left) with Jorge Nuno Pinto da Costa, president of FC Porto.
“Announcing our partnership agreement with FC Porto, a legendary club not only in Portugal but on an international level, is a day of celebration for all of us at Kaizen Gaming. What I consider even more important is signing on with a club that values long-standing partnerships; it is a true mark of confidence in our company, our brand Betano and our commitment to Portuguese football. We look forward to a long and fruitful collaboration with the team.”
Betano has been the betting sponsor of FC Porto throughout the current season. It also sponsors Sporting CP and SL Benfica in Portugal. On an international level, Kaizen Gaming has a strong portfolio of football sponsorships through Betano and Toiximan.
