Kaizen Gaming operator brand Betano has inked a front-of-shirt sponsorship deal with Premier League football club Aston Villa.
The move comes after Betano launched in the UK market for the first time with BVGroup.
As part of the two-year agreement, Betano will also become Villa’s principal partner and its logo will feature on the club’s men’s first-team shirts from the start of next season.
Kaizen Gaming co-founder and CEO George Daskalakis said: “Aston Villa’s sensational on-field success in the Premier League along with their return to European football matches Betano’s own growth and continuing accomplishments.”
Chris Heck, Aston Villa’s president of business operations, said Betano’s “dedication to innovation, customer satisfaction and responsible gaming aligns perfectly with the values we hold dear as a club.”
Betano has also recently become the sponsor of summer football tournaments Euro 2024 and the Copa America.
