Canada’s online casino Bet99 has become an official Canadian sports betting partner of the National Hockey League.
Hockey star Auston Matthews (pictured) is the front man for the site, which will prioritise digital and social media channels.
The company signed a multi-year deal with the NHL to launch a free-to-play game named NHL Preplay for Canadian customers, offering them predictive outcome-based questions.
Players win points for correct predictions with the top scorer in the 2022/23 season winning a CA$100,000 (€69,000) prize.
