Bet365 has announced it will take on the fifth floor at its Spring Gardens base in Manchester to add 100 employees to its tech team.
It means an expansion of a team already 200-strong, to include infrastructure roles and University graduates.
Warren Hughes, head of systems development at bet365 Manchester, said: “Manchester is a competitive marketplace and one where developers frequently move from company to company on what I call the ‘northern carousel’.
“Growing our team to meet the demands of the business is key but doing so in a sustainable way that ensures longevity is crucial. Certainly, we’ve enjoyed rapid growth since we came to the city two years ago but what’s equally encouraging is our ability to retain the talent we recruit.”
Since arriving in Manchester, bet365 has employed close to 200 software developers and testers to help support the delivery of projects at its main technology hub in Stoke-on-Trent.
In addition to experienced professionals, the company also hopes to tap into Manchester’s graduate market and is working with the University of Manchester to identify joint initiatives.
Hughes added: “We entered Manchester with a view to starting small and strong by taking on experienced developers who could deliver quickly.
“As the department has matured, we feel we are ideally placed to bring junior developers and graduates into an environment where they will have strong mentorship through these earlier and important stages of their career.”
Bet365 has also had a request approved by New Jersey's Division of Gaming Entertainment to launch a sports betting service in association with Hard Rock Hotel Atlantic City.
The casino, which re-opened last week, began its online gambling service on Tuesday.
