In a tense climax to the NFL season, bet365 customers were celebrating along with Patrick Mahomes and his teammates following numerous boosts, Bet Builders and offers landing throughout the event.
Ahead of the game, the Chiefs were seen my many experts as slight underdogs, but defied the odds again, as they had in their Divisional Round win over the Buffalo Bills and their AFC Championship victory against the Baltimore Ravens.
As anticipation grew ahead of the game, it was the Chiefs that were drawing support from bet365 customers. Almost 73 per cent of all outright bets on Sunday were placed on Andy Reid’s team to lift the Vince Lombardi trophy, compared to 27 per cent of outright bets placed on the 49ers.
The biggest noise before the game surrounded Chiefs tight end Travis Kelce and his pop-star girlfriend Taylor Swift. Indeed bet365 released a number of Swift-themed specials in recognition of the pair.
Mahomes would go on to throw for 333 yards and two touchdowns to win the NFL Championship MVP Award for the third time, joining Tom Brady (five) and Joe Montana as the only other players to win it at least three times.
A bet365 spokesperson said: “Last year’s epic NFL finale was the worst in recent memory for bet365 and with the two outright favourites ling up against each other in Las Vegas, it threatened to be a similar story this time around.
"While there were plenty of winning bets for our customers this time around, the low scoring nature of the game meant it wasn’t the hammering that we’d feared.
“On Sunday, we felt the full force of Travis Kelce’s popularity. We saw more bets placed on Kelce to score a TD than we did on San Francisco to win the game, a trend that continued right up until kickoff.
“Almost as popular as Kelce are bet365’s Bet Builders. Almost 56 oer cent of all bets before the game were placed on Bet Builders, with customers around the world enjoying the ability to combine the most popular markets from the NFL Championship game into one bet.”
