The bet-at-home Group has promised a “strategic reorientation” for the rest of 2023 after disappointing full-year 2022 results.
The group behind German operator bet-at-home posted an overall loss of €585,000, while gross gaming revenue decreased 10 per cent to €53.5m from €59.3m in 2021.
The discontinuation of the UK offering, as well as the implementation of cross-product deposit limits in Germany from mid-2022, affected its performance.
Elsewhere, bet-at-home spent large parts of last year reorganising the business, including implementing and testing its new platform and adaptions to software for regulatory requirements, as well as the development of key specifications.
However, a statement added that bet-at-home expects “the efficiency of operational processes to increase” as reduction in some costs and a move towards outsourcing in 2023 take effect.
Bet-at-home said expansion in its core markets of Germany and Austria will be a major focus for the rest of the year. The drop in the number of staff and other cost-cutting measures will be translated into increased player retention and marketing measures.
It also promised a “more attractive product experience” after its platform redesign.
