Sportradar’s ALPHA Odds introduces a new school of thought about sportsbook management, says Darren Small, the company’s SVP managed trading services.
THE sports betting industry is hyper-competitive and continues to grow at a rapid pace. Being able to provide operators with a customisable solution that reflects their end customers’ playing activity, rather than general industry betting prices, is extremely powerful.
With ALPHA Odds, Sportradar’s new odds re-calculation solution, operators can manage their betting prices automatically in real time which is crucial for a voluminous sport like football. The artificial intelligence-driven algorithms alleviate some of the operational burden facing operators by allowing them to trade their prices instantly and minimise the associated financial risk with a particular bet market or sports event in line with their trading strategy, subsequently increasing profits.
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